No doubt Twitter is an increadible social media platform with top notch information quality, but have you ever thought of a way to use those traffic to boost your marketing? Think of it for a while. Twitter is having amazing orgain reach with no-limit follower option.
All the big names of industry such as Elon Musk, Bill Gates, and so on are extremely active on twitter. Millinionares keep sharing their strategies to become successful. Also, the organic reach is extremely high on twitter which is beneficial for digital marketing if done with the right approach. No need to worry guy! I am here with the strategies that you can implement on Twitter to boost your digital marketing. So don't go away.
Vital Points for Digital Marketing on Twitter
Your Twitter marketing is just like any other social media strategy. the content you publish should be aimed at attracting new followers, engaging new leads, boosting conversations, and growing brand recognition. There are a myriad of approaches to it, but in this content I wanted to tackle the upper level thinking and strategy around using twitter effectively.
Here are seven pointers that is vital for digital marketing through twitter
With goal setting you can accomplish 50% of your task. When you know your business goals, you'll be able to develop more actionable targets for your social strategy. So, make sure that your goals are attainable and set within a given time frame. Smart goal approach is always the best.
My most crucial piece of advice is don't try to be everything to everyone on social media.
Carve out your niche and stick with it. Allow your audience to get to know you and your purpose of existence to them.
Research your competitors audience
When you are setting your business on twitter, make sure to check out similar organizations as you. Figure out what do you feel they're doing well? Or not so well Are they fully utilizing all the platforms capabilities? Are there people who are following them that you'd like to also connect with?
Identify your audience
Next up is identify your audience. A great exercise is to first build audience personas. This might include demographics, geographics, behavioral, and psychographics. The takeaway here is if you can imagine who the individuals are engaging with you, then you'll have a better idea of what content best resonates. It's also vital to offer a balance of content and this is where the rule of thirds comes into play — Developing human sided.
Develop a human side
You need to humanize your social presence. You aren't just a monkey pushing buttons but a person open and willing to engage with other like-minded people. So just as you created an
audience profile you need to consider who you are on social. Are you or business? or is it a balance of professionalism and humor? Whatever approach you choose make sure you keep your personality consistent.
Now, if there are several people posting to the same account you'll need to collectively agree on common human characteristics.
Effectively use hashtags
I cannot emphasize this one enough but it still works. Hashtags are a great way for people to find you. By using content categories people will better understand what you're all about. You may have some generic categories of hashtags that you always use like #digitalmarketing, or #digitalmarketingstrategy.
Although, depending on the post you should add more specific hashtags, say #twitterdigitalmarketing.
Timing is everything! Know when your audience is typically online and capitalize on this. So likely you can't always tweet in real time. Use a scheduler to make your life easier. Personally, I'm a big fan of tweetdeck.
I'd also suggest checking out online when the best times are to post for your niche. This change depending on the year, the season, and generally what's happening in the social media world.
Finally, we come to engagement and this one is the key. You can't just leave your account automatically bump out tweets daily and hope that people will follow you. You need to be actively engaging. Engaging means commenting on other people's posts, sharing tweets, and engaging with influencers.
Granted this can be time consuming so carve out an allotted time frame per day and build it into your schedule. Trust me it will pay dividends if you do.
What’s your objective?
As you think about how to plan your twitter strategy, begin by listing out some objectives.
What do you want your tweets to achieve? Are they aimed at advancing an idea? Or to entertain and educate your audience? Are you creating other types of content such as a webinar, or a blog that you want to link to? What types of images or videos can you use to catch people's eye?
Always bear in mind that twitter moves at a rapid pace so you only have a few seconds to grab people's attention.
Now as a final note, Twitter is all about connecting and sparking conversations. Here I always talk a lot about earned media. In other words, media that you don't pay for. An example might be an article that's written about you. This type of exposure is free and should be treated like gold.
Twitter is a great place to engage with journalists, bloggers, and politicians. Think about setting a goal of gaining earned media through connecting to these influencers. Sometimes using twitter can feel like you're shouting into a void, but bear in mind that chances are your competition is using the platform. So, do you want to be part of the conversation or left out? Do let us know.